X Ads for awareness and real conversations.
X ads, managed as part of your paid ads plan. Promoted posts and campaigns on X (formerly Twitter), targeted by location, keywords and interests, and tracked to website visits and leads.
Conversions
412▲ 64%Cost / lead
$38▼ 41%Conv. rate
9.6%▲ 2.8 ptsIllustrative example
Platforms we manage
Quick answer
When are X ads a good fit?
X ads (formerly Twitter ads) are a good fit when your customers follow local news, sports or industry conversations on X, or when you want to reach business owners and decision-makers. For most home service companies, X ads are an awareness and retargeting channel, tested only after search ads are already profitable.
We run X ads as a measured test: promoted posts with a clear offer, targeting by location, keywords and interests, conversion tracking with the X pixel, and a landing page built for the campaign. If X ads produce booked jobs at a sensible cost we scale them; if not, budget moves to stronger channels. Campaigns follow X's ads policies.
See our full PPC management service for how X ads fit with other platforms.
Written by Ghulam Dastgeer, Founder of BlueCyde · Updated November 2026
What's included
Everything in our X Ads service.
Campaign setup
Ads account, pixel and campaigns set up.
Promoted posts
Boosting your best posts and offers.
Keyword targeting
Reach people talking about topics you serve.
Local targeting
Ads shown in your service areas.
Creative
Copy, images and short videos for X.
Reporting
Engagement, clicks and leads every month.
In practice
How it works for your business.
Every call tracked to a keyword.
Know exactly which searches, ads and campaigns turn into booked jobs — so you stop paying for clicks that never call.
- Call tracking on every ad and page
- Conversions synced back to Google
- Monthly report in plain English
Budget follows results.
We move spend toward the campaigns with the lowest cost per lead every week, and block searches that waste money.
- Weekly bid and budget tuning
- Negative keywords to block waste
- Ad tests running all the time
Pricing
X Ads pricing.
Clear, upfront pricing. Ad spend and third-party software subscriptions are paid directly to the platform unless stated as included.
Management
or $400/month minimum · + $300 one-time setup
- Campaign strategy, setup and tracking
- Ad copy, creatives and audience targeting
- Weekly optimization
- Monthly report on leads and cost per lead
Want more than one service? Our growth plans bundle ads, SEO, website and CRM — and cost less than buying them separately.
How it works
How we deliver X Ads.
Audit & research
Keywords, competitors, budgets and what's working (or wasting money) today.
Build
Campaigns, ads, landing pages and conversion tracking set up properly.
Launch & track
Every call and form tracked back to the ad and keyword that drove it.
Optimize
Weekly tuning of bids, keywords, ads and budgets toward cost per lead.
Our promise
Clear commitments, not vague promises.
To deliver your free growth audit video
Roadmap with clear lead and job targets
Accountable team for every channel
Long-term lock-in after your first 90 days
Why BlueCyde
One accountable team vs. five separate vendors.
FAQs
X Ads questions, answered.
Still have a question? Ask us on your free strategy call.
Book a free call →What does BlueCyde's X Ads service include?
Promoted posts and campaigns on X (formerly Twitter), targeted by location, keywords and interests, and tracked to website visits and leads. It includes Campaign setup, Promoted posts, Keyword targeting, Local targeting, Creative, Reporting. Every part is measured by calls, leads and booked jobs.
How much does X Ads cost?
At BlueCyde, X Ads pricing is: Management: 15% of ad spend (or $400/month minimum · + $300 one-time setup). Ad spend is paid directly to the ad platform and is not included. Every quote is confirmed upfront before work starts.
Is X a good fit for my business?
It's strongest for brands with news, opinions or B2B audiences. For most local service companies it's a secondary channel — we'll tell you honestly in your audit.
Can X ads drive leads?
Yes, with website conversion campaigns and good tracking — but expect it to support Google and Meta rather than replace them.
Is ad spend included in the price?
No. Ad spend is paid directly to the ad platform from your own card, so you always see where every dollar goes. Our fee covers strategy, setup, management and reporting.
Free strategy call
Let's talk about X Ads.
Book a free 30-minute strategy call. We'll review what you have today, show you the biggest opportunities, and give you a clear plan and price — no pressure.
- A personal review of your current setup
- Your top 3 fixes and opportunities
- A clear plan and price — yours to keep
Book your strategy call
Takes 60 seconds. We reply within one business day.