Services / Paid Ads
Ads that pay for themselves.
PPC management for U.S. home service companies. Google, Local Services, Meta, YouTube, TikTok, ChatGPT, Snapchat and X ads — set up properly, tracked to real leads and managed for cost per lead.
Conversions
412▲ 64%Cost / lead
$38▼ 41%Conv. rate
9.6%▲ 2.8 ptsIllustrative example
Platforms we manage
Quick answer
What is PPC management?
PPC management is the ongoing work of planning, building and optimizing pay-per-click ad campaigns — on Google, Local Services Ads, Meta, YouTube, TikTok and other platforms — so every dollar of ad spend brings in profitable leads. It includes keyword and audience research, ad copy and creative, landing pages, bid and budget control, conversion tracking and weekly optimization.
Our PPC management starts with tracking: calls, forms and bookings are measured before we scale spend, so decisions are based on cost per booked job, not cost per click. Then we choose the right mix of platforms for your trade and budget — often Google Ads and Local Services Ads first, then Meta or YouTube for retargeting and awareness — and optimize every week.
What good PPC management includes
- Conversion tracking for calls, forms and bookings on every platform.
- Negative keywords and location targeting to stop wasted spend.
- Dedicated landing pages for each main service.
- Campaigns that follow each platform's ad policies, such as Google Ads policies.
- You own the ad accounts; ad spend is paid directly to the platform.
Platforms: Google Ads, Local Services Ads, Meta, YouTube, TikTok and ChatGPT ads.
Written by Ghulam Dastgeer, Founder of BlueCyde · Updated November 2026
Paid Ads services
Every Paid Ads service, under one roof.
Choose one service or combine them — every one is run by the same accountable team.
Google Ads
Search, call and Performance Max campaigns that reach buyers the moment they search.
Learn more →Local Services Ads
Pay-per-lead ads that show at the very top of Google with the Google Guaranteed badge.
Learn more →Meta Ads
Campaigns on Facebook and Instagram that reach homeowners in your service area, retarget your website visitors and drive leads and bookings.
Learn more →TikTok Ads
Short-form video ads that reach local customers on TikTok.
Learn more →YouTube Ads
Video ads on YouTube that reach local homeowners, retarget your visitors and make your business the familiar name when they're ready to buy.
Learn more →ChatGPT Ads
ChatGPT now shows sponsored placements and offers a beta self-serve Ads Manager.
Learn more →Snapchat Ads
Full-screen video and story ads on Snapchat, targeted to your area and tracked to real leads and bookings.
Learn more →X Ads
Promoted posts and campaigns on X (formerly Twitter), targeted by location, keywords and interests, and tracked to website visits and leads.
Learn more →In practice
How it works for your business.
Every call tracked to a keyword.
Know exactly which searches, ads and campaigns turn into booked jobs — so you stop paying for clicks that never call.
- Call tracking on every ad and page
- Conversions synced back to Google
- Monthly report in plain English
Budget follows results.
We move spend toward the campaigns with the lowest cost per lead every week, and block searches that waste money.
- Weekly bid and budget tuning
- Negative keywords to block waste
- Ad tests running all the time
Pricing
Paid Ads pricing.
Clear, upfront pricing. Ad spend and third-party software subscriptions are paid directly to the platform unless stated as included.
Google Ads
or $500/month minimum · + $300 setup
- Search and call campaigns
- Conversion and call tracking
- Weekly optimization
- Monthly report
Local Services Ads
+ $250 one-time setup
- Google Guaranteed setup
- Budget and lead management
- Lead disputes
- Review strategy
Meta Ads
or $400/month minimum · + $300 setup
- Facebook + Instagram campaigns
- Creatives and audiences
- Retargeting
- Monthly report
Other Channels
or $400/month minimum · + $300 setup
- YouTube and TikTok Ads
- ChatGPT Ads
- Snapchat and X Ads
- Monthly report
Want more than one service? Our growth plans bundle ads, SEO, website and CRM — and cost less than buying them separately.
How it works
How we deliver Paid Ads.
Audit & research
Keywords, competitors, budgets and what's working (or wasting money) today.
Build
Campaigns, ads, landing pages and conversion tracking set up properly.
Launch & track
Every call and form tracked back to the ad and keyword that drove it.
Optimize
Weekly tuning of bids, keywords, ads and budgets toward cost per lead.
Our promise
Clear commitments, not vague promises.
To deliver your free growth audit video
Roadmap with clear lead and job targets
Accountable team for every channel
Long-term lock-in after your first 90 days
Why BlueCyde
One accountable team vs. five separate vendors.
FAQs
Paid Ads questions, answered.
Still have a question? Ask us on your free strategy call.
Book a free call →What does BlueCyde's Paid Ads service include?
Google, Local Services, Meta, YouTube, TikTok, ChatGPT, Snapchat and X ads — set up properly, tracked to real leads and managed for cost per lead. It includes Google Ads, Local Services Ads, Meta Ads, TikTok Ads, YouTube Ads, ChatGPT Ads, Snapchat Ads, X Ads. Every part is measured by calls, leads and booked jobs.
How much does Paid Ads cost?
At BlueCyde, Paid Ads pricing is: Google Ads: 15% of ad spend (or $500/month minimum · + $300 setup); Local Services Ads: $300 /month (+ $250 one-time setup); Meta Ads: 15% of ad spend (or $400/month minimum · + $300 setup); Other Channels: 15% of ad spend (or $400/month minimum · + $300 setup). Ad spend is paid directly to the ad platform and is not included. Every quote is confirmed upfront before work starts.
How much should I spend on ads?
It depends on your market and goals. For most home service businesses we recommend at least $1,500/month in Google ad spend so campaigns have enough data to work. We'll suggest a budget in your free audit.
Which ad platform should I start with?
For most local service businesses: Google Ads and Local Services Ads first, because people search when they're ready to buy. Meta and video ads come next for retargeting and awareness.
Is ad spend included in the price?
No. Ad spend is paid directly to the ad platform from your own card, so you always see where every dollar goes. Our fee covers strategy, setup, management and reporting.
Free strategy call
Let's talk about Paid Ads.
Book a free 30-minute strategy call. We'll review what you have today, show you the biggest opportunities, and give you a clear plan and price — no pressure.
- A personal review of your current setup
- Your top 3 fixes and opportunities
- A clear plan and price — yours to keep
Book your strategy call
Takes 60 seconds. We reply within one business day.