Services / Paid Ads / Google Ads
Google Ads management built for leads, not clicks.
Google Ads agency for U.S. home service businesses. Search, call and Performance Max campaigns that reach buyers the moment they search — with every call and form tracked back to the keyword that drove it.
Conversions
412▲ 64%Cost / lead
$38▼ 41%Conv. rate
9.6%▲ 2.8 ptsIllustrative example
Platforms we manage
Quick answer
What does a Google Ads agency do?
A Google Ads agency plans, builds and manages your Google Ads campaigns — Search, call, Performance Max and YouTube — so your business shows up when people search for what you sell, at a cost per lead that makes sense. A good Google Ads agency also sets up conversion tracking, writes the ads, builds or improves landing pages, and optimizes every week.
As a Google Ads agency for home service companies, we focus on high-intent searches like “AC repair near me” or “emergency plumber”, tight location targeting and strong negative keyword lists so budget is not wasted. Calls are tracked by keyword, and we measure success by booked jobs and cost per job — not clicks or impressions.
How to choose a Google Ads agency
- You should own the Google Ads account and all its data.
- Ask how they track phone calls — most home service leads call.
- Look for clear management fees, with ad spend paid directly to Google.
- Make sure campaigns follow Google Ads policies.
- Expect weekly optimization and a monthly review with real numbers.
Many of our clients also run Google Local Services Ads alongside Search campaigns.
Written by Ghulam Dastgeer, Founder of BlueCyde · Updated November 2026
What's included
Everything in our Google Ads service.
Search campaigns
Ads for the exact services and areas you want.
Call ads
Campaigns built to make the phone ring.
Keyword research
High-intent keywords in, wasted searches blocked.
Landing pages
Pages built to turn ad clicks into leads.
Conversion tracking
Calls and forms tracked to every keyword.
Weekly optimization
Bids, budgets and ads tuned toward cost per lead.
In practice
How it works for your business.
Every call tracked to a keyword.
Know exactly which searches, ads and campaigns turn into booked jobs — so you stop paying for clicks that never call.
- Call tracking on every ad and page
- Conversions synced back to Google
- Monthly report in plain English
Budget follows results.
We move spend toward the campaigns with the lowest cost per lead every week, and block searches that waste money.
- Weekly bid and budget tuning
- Negative keywords to block waste
- Ad tests running all the time
Pricing
Google Ads pricing.
Clear, upfront pricing. Ad spend and third-party software subscriptions are paid directly to the platform unless stated as included.
Management
or $500/month minimum · + $300 one-time setup
- Campaign strategy, setup and tracking
- Ad copy, creatives and audience targeting
- Weekly optimization
- Monthly report on leads and cost per lead
Want more than one service? Our growth plans bundle ads, SEO, website and CRM — and cost less than buying them separately.
How it works
How we deliver Google Ads.
Audit & research
Keywords, competitors, budgets and what's working (or wasting money) today.
Build
Campaigns, ads, landing pages and conversion tracking set up properly.
Launch & track
Every call and form tracked back to the ad and keyword that drove it.
Optimize
Weekly tuning of bids, keywords, ads and budgets toward cost per lead.
Our promise
Clear commitments, not vague promises.
To deliver your free growth audit video
Roadmap with clear lead and job targets
Accountable team for every channel
Long-term lock-in after your first 90 days
Why BlueCyde
One accountable team vs. five separate vendors.
FAQs
Google Ads questions, answered.
Still have a question? Ask us on your free strategy call.
Book a free call →What does BlueCyde's Google Ads service include?
Search, call and Performance Max campaigns that reach buyers the moment they search — with every call and form tracked back to the keyword that drove it. It includes Search campaigns, Call ads, Keyword research, Landing pages, Conversion tracking, Weekly optimization. Every part is measured by calls, leads and booked jobs.
How much does Google Ads cost?
At BlueCyde, Google Ads pricing is: Management: 15% of ad spend (or $500/month minimum · + $300 one-time setup). Ad spend is paid directly to the ad platform and is not included. Every quote is confirmed upfront before work starts.
What's the minimum ad budget?
We recommend at least $1,500/month in ad spend for most local service businesses. Smaller budgets can work in less competitive areas.
Do I keep my Google Ads account?
Yes. Campaigns run in an account owned by you, so you keep all your data and history.
Is ad spend included in the price?
No. Ad spend is paid directly to the ad platform from your own card, so you always see where every dollar goes. Our fee covers strategy, setup, management and reporting.
Free strategy call
Let's talk about Google Ads.
Book a free 30-minute strategy call. We'll review what you have today, show you the biggest opportunities, and give you a clear plan and price — no pressure.
- A personal review of your current setup
- Your top 3 fixes and opportunities
- A clear plan and price — yours to keep
Book your strategy call
Takes 60 seconds. We reply within one business day.