Services / Paid Ads / Meta Ads
Facebook and Instagram ads that bring in customers.
Meta ads agency for local service businesses. Campaigns on Facebook and Instagram that reach homeowners in your service area, retarget your website visitors and drive leads and bookings.
Conversions
412▲ 64%Cost / lead
$38▼ 41%Conv. rate
9.6%▲ 2.8 ptsIllustrative example
Platforms we manage
Quick answer
What does a Meta ads agency do for a local business?
A Meta ads agency runs your advertising on Facebook and Instagram: choosing audiences in your service area, creating image and video ads, setting up lead forms or landing pages, retargeting people who visited your website, and tracking which ads produce real customers. For home services, Meta ads work best for promotions, seasonal offers and retargeting.
People do not search on Facebook the way they search on Google, so our Meta ads focus on reaching homeowners at the right time with the right offer — a tune-up special, a free inspection, financing on a replacement — and on retargeting visitors who did not book the first time. Every lead goes straight into your CRM and gets an instant text, because Meta leads go cold fast.
Meta ads best practices we follow
- Real photos and short videos of your team and jobs.
- Tight geographic targeting around your service area.
- Conversion tracking with the Meta pixel and Conversions API.
- Ads that follow Meta's advertising standards.
- Instant follow-up on every lead form.
Written by Ghulam Dastgeer, Founder of BlueCyde · Updated November 2026
What's included
Everything in our Meta Ads service.
Lead campaigns
Forms and offers that capture leads inside Facebook.
Retargeting
Ads that bring back people who visited your site.
Creatives
Images, videos and copy made for your offers.
Local targeting
Ads shown only in the areas you serve.
Pixel & tracking
Meta Pixel and conversions tracking set up properly.
Seasonal offers
Promotions timed to your busy and slow seasons.
In practice
How it works for your business.
Every call tracked to a keyword.
Know exactly which searches, ads and campaigns turn into booked jobs — so you stop paying for clicks that never call.
- Call tracking on every ad and page
- Conversions synced back to Google
- Monthly report in plain English
Budget follows results.
We move spend toward the campaigns with the lowest cost per lead every week, and block searches that waste money.
- Weekly bid and budget tuning
- Negative keywords to block waste
- Ad tests running all the time
Pricing
Meta Ads pricing.
Clear, upfront pricing. Ad spend and third-party software subscriptions are paid directly to the platform unless stated as included.
Management
or $400/month minimum · + $300 one-time setup
- Campaign strategy, setup and tracking
- Ad copy, creatives and audience targeting
- Weekly optimization
- Monthly report on leads and cost per lead
Want more than one service? Our growth plans bundle ads, SEO, website and CRM — and cost less than buying them separately.
How it works
How we deliver Meta Ads.
Audit & research
Keywords, competitors, budgets and what's working (or wasting money) today.
Build
Campaigns, ads, landing pages and conversion tracking set up properly.
Launch & track
Every call and form tracked back to the ad and keyword that drove it.
Optimize
Weekly tuning of bids, keywords, ads and budgets toward cost per lead.
Our promise
Clear commitments, not vague promises.
To deliver your free growth audit video
Roadmap with clear lead and job targets
Accountable team for every channel
Long-term lock-in after your first 90 days
Why BlueCyde
One accountable team vs. five separate vendors.
FAQs
Meta Ads questions, answered.
Still have a question? Ask us on your free strategy call.
Book a free call →What does BlueCyde's Meta Ads service include?
Campaigns on Facebook and Instagram that reach homeowners in your service area, retarget your website visitors and drive leads and bookings. It includes Lead campaigns, Retargeting, Creatives, Local targeting, Pixel & tracking, Seasonal offers. Every part is measured by calls, leads and booked jobs.
How much does Meta Ads cost?
At BlueCyde, Meta Ads pricing is: Management: 15% of ad spend (or $400/month minimum · + $300 one-time setup). Ad spend is paid directly to the ad platform and is not included. Every quote is confirmed upfront before work starts.
Do Meta ads work for service businesses?
Yes, especially for retargeting, seasonal offers and services people plan ahead, like replacements, installs and maintenance plans.
Do you create the ad images and videos?
Yes. We create ad creatives from your photos and brand. Real photos of your team and work usually perform best.
Is ad spend included in the price?
No. Ad spend is paid directly to the ad platform from your own card, so you always see where every dollar goes. Our fee covers strategy, setup, management and reporting.
Free strategy call
Let's talk about Meta Ads.
Book a free 30-minute strategy call. We'll review what you have today, show you the biggest opportunities, and give you a clear plan and price — no pressure.
- A personal review of your current setup
- Your top 3 fixes and opportunities
- A clear plan and price — yours to keep
Book your strategy call
Takes 60 seconds. We reply within one business day.